Choosing the right type of commercial sign for your business is more than just picking a size and color—it’s about selecting the best tool to communicate your message, attract the right customers, and comply with local signage regulations. From small storefronts to massive shopping centers, the right signage builds visibility, reinforces your brand, and helps your business stand out.
At Frank Balton Signs, we’ve spent nearly 150 years helping businesses across Memphis and the Mid-South choose commercial signage that works—visually, functionally, and legally. If you’re not sure where to start, here’s a breakdown of the most common types of commercial signs and when to use each one.
Monument Signs
Best for: Corporate offices, schools, churches, and shopping centers
Monument signs are freestanding structures typically placed at the entrance to a property. They offer high visibility from the street, especially in landscaped or multi-tenant developments. A well-built monument sign serves as a landmark and a welcome mat rolled into one.
Why choose a monument sign?
- Long-term durability
- Custom stone, brick, or aluminum finishes
- Great for brand recognition and directional use
- Perfect for locations set back from the road
- Often used in partnership with smaller wayfinding signs
Channel Letters
Best for: Retail storefronts, restaurants, and medical offices
Channel letters are three-dimensional, individually lit letters mounted to a building façade. They’re highly visible and customizable, offering both day and night impact.
Why choose channel letters?
- Clean, professional appearance
- High visibility (day or night)
- Can be front-lit, reverse-lit, or halo-lit
- Typically LED-powered for energy efficiency
- Fully code-compliant for most retail locations
Tip: Channel letters are a go-to choice for multi-tenant developments and franchise brands that need a consistent yet bold exterior presence.
Post and Panel Signs
Best for: Real estate developments, construction sites, and business parks
Panel and post signs are a popular choice for temporary or semi-permanent signage. They’re easy to produce, simple to install, and cost-effective for short-term use.
Why choose panel & post signs?
- Budget-friendly
- Fast turnaround
- Easy to install and remove
- Ideal for “Coming Soon” or lease space messaging
- Can be updated or repurposed with new vinyl overlays
Wall Signs
Best for: Any business with exterior (or interior) wall space
Wall signs are mounted flush against the building and can range from dimensional acrylic logos to large-scale flat panel signs. Lighting options include face-lit and back-lit designs.
Why choose wall signs?
- Great use of existing real estate
- Custom shapes and branding flexibility
- Works well for strip centers and mixed-use developments
- Durable finishes to withstand Memphis weather
- Can be used indoors or out
Pylon Signs
Best for: Shopping centers, gas stations, industrial parks, and hotels
Pylon signs are tall, freestanding structures built for maximum visibility—especially along busy roadways or near highways. If you need to be seen from a distance, this is your sign.
Why choose pylon signs?
- High visibility from long range
- Multiple tenant panels available
- Weather-resistant materials
- Supports internally lit cabinets or digital displays
- Adds height when a monument sign isn’t tall enough
Neon Signs
Best for: Bars, restaurants, entertainment venues, and vintage-inspired brands
Neon signs offer a timeless glow and unmatched visual personality. At Frank Balton Signs, we specialize in neon design, restoration, and fabrication.
Why choose neon signs?
- Custom, handcrafted appeal
- Iconic, memorable visuals
- Ideal for interiors and themed exteriors
- Available in a wide spectrum of colors
- Still the gold standard for vintage or artistic signage
Other Commercial Sign Types Worth Considering
While the above are the most common types of commercial signs, there are several other formats worth exploring:
- Blade signs
- Digital message centers
- Directional/wayfinding signage
- Window graphics
- Vinyl wall wraps
- Backlit cabinet signs
- Hanging or projecting signs
Many businesses combine multiple types of signs to create a cohesive brand presence—like pairing a monument sign at the street with LED-lit channel letters on the building.
Sign Code Compliance in Memphis
Each commercial sign type comes with its own legal considerations. In Memphis, commercial signage is regulated by the Shelby County Government. They determine setbacks, height limits, lighting restrictions, and materials based upon your zoning district.
If you’d like to read more about Memphis City Sign Permit Requirements, Click Here
Historic areas like the Evergreen Historic District, Downtown, and University District may require design review or additional approvals. Our team handles all permitting, including coordination with boards like the Memphis Landmarks Commission.
How to Choose the Right Commercial Sign Type
No matter your industry or location, the right sign can elevate your visibility and brand. At Frank Balton Signs, we help you choose the most effective sign based on:
- Business type
- Property zoning
- Budget and timeline
- Visibility needs
- Temporary vs. permanent use
- Aesthetic and materials
From consultation and permitting to fabrication and installation, we guide you every step of the way.
📞 Need help choosing the perfect sign?
Contact us today — we’ll bring your vision to life.
FAQ: Choosing a Commercial Sign Type
What is the most durable commercial sign type?
Monument and pylon signs with masonry bases and aluminum structures offer the longest lifespan.
Which commercial sign type is best for visibility?
Pylon signs for long-distance visibility, channel letters for retail storefronts.
Can I use multiple types of signs?
Yes. Many businesses combine different signs for maximum visibility and wayfinding.
Do I need a permit?
Yes. Most permanent commercial signs in Memphis require a permit. We handle it all.