Every great sign starts as an idea—but it’s the custom sign fabrication process that transforms that idea into a stunning, durable piece of functional art. At Frank Balton Signs, our craftsmanship has been refined over nearly 150 years, blending traditional techniques with modern technology to produce signage that stands the test of time.
When The Station Wine & Liquor in East Memphis approached us, they had a vision: a sign package that would be both visually striking and unmistakably theirs. From the illuminated bottle displays above the entrance to the open-channel, exposed neon on the main sign cabinet, this project was about creating something that felt high-end, timeless, and memorable. Here’s how we turned that vision into reality—step by step.
Step 1: Consultation & Design – The First Step in Custom Sign Fabrication
Our process always begins with collaboration. For The Station, we started by meeting with the owners to discuss their brand identity, color preferences, and the atmosphere they wanted to create.
During the consultation phase, we:
- Reviewed their branding and architectural style
- Conducted a detailed site survey for precise measurements
- Discussed lighting options to highlight both the storefront and decorative elements
- Developed digital renderings to visualize the final design
The Station’s concept was bold: a sleek main sign featuring exposed neon for a vintage glow, paired with custom LED-lit bottle cabinets above it for an added visual punch. These elements needed to work together seamlessly while meeting code requirements and withstanding Memphis’ unpredictable weather.
Step 2: Material Selection – Building the Foundation of Custom Sign Fabrication
Choosing the right materials is a critical step in ensuring both longevity and impact. For this project, we combined aluminum for the main cabinet structure with acrylic faces for the bottle displays.
Material considerations included:
- Durability: Aluminum for corrosion resistance and lightweight strength
- Clarity: High-quality acrylic for the bottle cabinets to maximize light transmission
- Finish: Paints and coatings designed to maintain their vibrancy under UV exposure
The goal was to balance aesthetics with functionality—ensuring every surface would look sharp for years to come.
Step 3: Precision Fabrication – Bringing Custom Sign Fabrication to Life
Fabrication is where the magic happens. For The Station, this phase required an exceptional level of detail to execute both the neon and LED components perfectly.
In our shop, our skilled team:
- CNC-routed the aluminum panels for clean, precise edges
- Welded the structural frame of the main cabinet
- Hand-formed the open-channel letters to prepare for neon installation
- Built the custom bottle cabinets with internal supports for the LED lighting
- Applied the custom paint finish to match the brand’s chosen color palette
This stage blends old-school craftsmanship—like bending metal and working with neon—with advanced technologies that allow for precision and consistency.
Step 4: Light It Up – Testing the Neon and LED Elements of the Sign
Lighting is more than just illumination—it’s the heartbeat of a sign. Once fabrication was complete, we began testing both the exposed neon and the LED bottle cabinets to ensure perfect performance.
- Exposed Neon Tubes: Hand-bent glass, precisely aligned to the open-channel letters for that unmistakable warm glow.
- LED-Lit Bottle Cabinets: Even, energy-efficient illumination that highlights the decorative bottle elements without overpowering the main sign.
Every transformer, LED module, and connection was tested to UL standards for safety and reliability. The end result is a sign package that grabs attention day and night.
Step 5: Quality Control & Installation
Before leaving our shop, each element underwent a full inspection to ensure flawless performance. We tested every light, confirmed color accuracy, and double-checked the structural integrity.
Our installation crew then transported the components to the site and mounted them with precision. This stage included:
- Securing the main cabinet to the building’s façade
- Aligning the bottle cabinets for perfect symmetry
- Connecting the electrical systems for both neon and LED elements
- Conducting a final on-site lighting test after dark to confirm visibility from multiple vantage points
Built to Impress – Why Custom Sign Fabrication Matters
This project is a perfect example of how custom sign fabrication can elevate a business’s presence. By combining two very different lighting technologies—classic neon and modern LEDs—we created a one-of-a-kind storefront that reflects The Station Wine & Liquor’s personality and draws customers in.
At Frank Balton Signs, we adapt our fabrication strategies to match each client’s goals, aesthetic preferences, and functional needs. Whether that means incorporating heritage techniques, integrating modern lighting, or blending the two, our focus is always on delivering a sign that works as beautifully as it looks.
For those interested in the broader craft of sign-making, we recommend exploring the Sign Research Foundation for industry insights and trends.
Ready to Start Your Own Custom Sign Fabrication Project?
Your business deserves signage that turns heads and stands the test of time. Whether you’re envisioning a bold neon statement, a sleek modern display, or a combination of both.
At Frank Balton Sign Company, we take pride in guiding our clients through the entire process—from the first sketch to the final bolt. If you’re ready to see what custom sign fabrication can do for your business, let’s talk.
Want to dig deeper into the science and strategy behind great signs? To learn more about fabrication standards, design research, and industry best practices, check out the Sign Research Foundation.
📌 Not sure which type of sign is right for you? Explore our guide to commercial sign types here
📞 Contact us today and let’s turn your idea into a masterpiece.